Advantages of a Boutique Firm vs. Large Agency

It’s a well known fact, companies get more bang for their marketing buck by using smaller creative firms. You can bet small businesses that have lasted and thrived, know how to run efficiently and are able to pass the savings on to their clients.

Large agencies by nature have more waste, higher overhead, higher salaries and tax requirements and, thus, have to charge more while providing less. Every client a boutique firm takes on is critical, so each customer receives better service and faster response time. The actual number of people working on a given account is typically the same regardless of the size of the agency. (Larger agencies take on more accounts, thus need more people overall. A boutique firm typically comes up with more innovative ideas because they’re creative mavericks by nature. They own the firm, they’re taking the risk, they have to be the best. To stay innovative small firms are constantly on the move, highly flexible, always gathering the latest information and are typically owned and run by more entrepreneurial minded individuals. This attitude of innovation rubs off on the firm’s staff and is ingrained in the culture. Finally, with a boutique firm, the leaders and owners are available and accountable. They won’t be downsized next month! ~ Karen Dacus